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The future of work will be characterized by an evolution in human development and Guided is leading the way. Guided is the first company to make it easy to provide coaching as an employee benefit. We combine a team of highly vetted coaches with simple technology to provide a scalable and effective coaching solution. We have recently completed a seed round and already have a substantial corporate client base.


Our vision is a world where work is awesome for everyone.


Our mission is to transform the human work experience by democratizing access to great coaching.


Social impact is woven into what we do - for every employee coached we provide a group coaching experience to at-risk youth.

Company Culture

We are a virtual team that is dedicated to “walking the talk” around personal development and living our values: Courage, Ownership, Team, & Play. Working at Guided is not for the faint of heart. Feedback is continuous. Expectations are high. At the same time we support the sh*t out of each other, have fun and celebrate along the way. As a remote work environment we provide immense amounts of autonomy and freedom and employees to take pride and ownership in their work. We do not care so much about the ‘when’ or ‘where’ of your work :) We are thoughtful, not only about the quality of our work but also about how we treat each other and problem-solve. Our commitment to doing our best is matched by our commitment to having fun and enjoying the adventure of building a transformative company.

Position Overview

We are looking for a strategic and scrappy B2B business development leader to shape our sales and marketing organization. This will look like rolling up your sleeves to build process, define strategy, hire talent, support renewals and most importantly build a repeatable sales engine. You will work closely with the leadership team to define and implement marketing strategy. You will have a personal story as to why coaching and personal/professional development is meaningful to you. You will have experience selling SaaS or services into medium to large corporations. It is critical to be able to establish yourself as an expert in people development, coaching, and HR issues more broadly. You will be comfortable selling solutions rather than features. You should be excited about developing a sales engine and new strategies from the ground up, hiring and developing great talent, and collaborating deeply with a small, remote, and flat organization.


  • Build a repeatable sales engine

  • Strategize and implement lead generation strategies

  • Personally close new sales and negotiate contracts

  • Oversee contract negotiations for renewals and upsells for existing accounts in collaboration with Head of Customer Success

  • Develop sales plan in partnership with leadership team

  • Set and track key metrics to assess the effectiveness of demand generation and sales

  • Build processes and cadences for long term client lifecycle development and revenue generation

  • Land and expand: many Guided accounts are a land and expand strategy so you will support the “sales” process of renewals

  • Provide full visibility into the sales pipeline at every stage of development

  • Establish and foster partnerships and relationships with key customers

  • Generate actionable insights from customer engagements for use in strategic planning

  • Assess potential clients, partners, and competitors

  • Hire and manage a team to support demand generation, new sales, and account management (if needed)

  • Reports to: Founder + CEO

Skills, Qualifications, and Experience

  • At least 5 years of B2B sales experience including developing sales strategy and processes, negotiating complex contracts, and personally closing deals (ideally in corporate HR groups)

  • Possess extensive knowledge of B2B sales principles and practices, and an ability to coach others on them

  • Strong analytical and quantitative skills; ability to use hard data and metrics to back up assumptions, recommendations, and drive actions

  • Proven ability to influence cross-functional teams and leaders

  • Strength in problem solving, issue-resolution, ability to work in a deadline-driven work environment, attention to detail, and ability to multitask

  • Strong leadership and team building skills

  • Able to think creatively about various possible growth paths, create a framework for prioritizing among many potential opportunities, and develop an action and hiring plan to enable Guided to grow sustainably long-term

  • Can speak persuasively on behalf of the organization with potential partners

  • Able to work independently and achieve goals without explicit guidance when needed

  • Able to discover the key value proposition with each potential partner type and create the appropriate pricing and offering tiers model

  • Demonstrated ability to hire and manage new team members to fill gaps in the combined skill set of the team

  • Able to generate insights from customers and factor into sales, retention, and communication strategy as well as product development


$65K-$140K base salary with commission and 0-5% equity.  Compensation commensurate to skills and experience.

How To Apply

Please contact and include a brief note introducing yourself, your interest in the company, and any other information you would like us to know up front.

Sales Lead

We are looking for a leader to build out our sales and marketing engine in 2020. This is likely a highly successful sales pro looking for something deeply effective, meaningful, and purposeful to get behind.

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