Every leader needs a Guide
Scalable 1-1 coaching and group leadership development customized to unleash the talent of your people.
How It Works
Guided helps you attract, develop, and retain great talent through scalable, high-quality 1-on-1 coaching.
1. Partner
Enable Guided to make top coaches available to your employees.
2. Select
Determine who will receive coaching as a benefit (e.g., new managers, high performers) or allow all employees to opt-in.
3. Match
Guided expertly matches the right coach to each employee based on goals and learning style.
4. Coach
Employees receive bi-weekly coaching sessions, accelerating their personal and professional growth.
5. Measure
Guided will report on impact and ROI of coaching in your enterprise.
Guided Coaching Principles
Be in a Relationship
We don't live or work alone. Our success is dependent on our ability to be in and create healthy & productive relationships that allow everyone to win and for needs to be met. These are built on trust, effective communication, honesty and emotional vulnerability.
Go For Transformation
Coasting toward a stretch goal will not produce the desired outcome. We engage in a process of evolution to produce intentional change toward what’s needed and desired. Adaptability & transformation are foundational to our work with each-other and organizations. We evolve and choose what’s next with purpose.
Take Ownership
Taking action is not someone else's responsibility. Practicing ownership is integral to self-leadership, self-authoring, operating with agency. These are foundational to leadership, and their power is available to everyone, regardless of title.
Embrace Wholeness
We are not transactional. For organizations and teams, we commit to co-creating impactful L & D, culture & employee engagement initiatives that integrate with the vision and strategic objectives of the business. For individuals, we commit to working with the whole person aligning intellectual pursuits and actions to personal meaning and purpose.
Our Clients
“Guided is the most personalized professional development we can give our people.”
- Claude Silver
Chief Heart Officer
“Offering Guided is a no brainer for us. Rolling it out was easy and has had a huge impact on employee productivity and happiness.”
- Matt Harris
Chief Executive Officer
Results
Teamwork
25%
Productivity
88%
Stress Reduction
18 - 47%
About Us
The Guided Mission is to democratize access to great coaching, helping people and organizations unleash their potential, by offering Coaching as a Benefit.
We Believe
We believe that every human being would benefit from support to be their very best, give their unique gifts, and love what they do. There is an epidemic of disengagement at work today (70% not engaged). Employees are feeling lost. We are building Guided so companies can be the Guide for their employees on their professional and personal growth journey. Don’t have employees go at it alone—Get Guided.
Our Social Mission
For every employee coached via Guided, we gift group coaching experiences to disadvantaged youth to support their social and emotional growth and development. When we say democratizing access to great coaching, we mean it.
1% Pledge
Guided has joined the 1% pledge, as we believe in giving back. At least 1% of Guided profits will go toward providing coaching and mentorship for underserved and disadvantaged populations around the globe. We want to help build a world where everyone gets Guided.
Our Team
Spencer Jacobson
Co-Founder & CEO
Spencer is a dynamic coach, facilitator and thought leader in the field of human potential and the future of work. He has coached and consulted at organizations ranging from the F500 to venture-backed startups. He believes “work” can and should be a source of personal growth, joy and meaning for all people and business can be a catalyst for social change. Prior to founding Guided, Spencer was one of the first sales hires at BetterWorks, a Silicon-valley based enterprise SaaS performance management startup.
Spencer is a Professional Certified Coach through the ICF and is a graduate of Vanderbilt University and Accomplishment Coaching Coach Training. When he’s not working, you’ll find him doing yoga and dancing like no one is watching.
Patrick Burlingham
Head of Coaching
Patrick previously led an HR Consulting and Executive Coaching practice in New York City, advising and working with early-stage, venture capital-backed businesses in periods of rapid growth. He has held roles in executive leadership for the HR function for various wellness focused e-commerce businesses, including Plated and BluePrintCleanse. His joyful and relationship-focused leadership style was shaped by his early career in both the management and creative sides of theatre production.
Patrick holds a bachelor's degree in Communications from Kalamazoo College and an SPHR designation from the HR Certification Institute. He is also a graduate of Accomplishment Coaching's ICF accredited training program and served as a Mentor Coach with their Washington D.C. based training team. Patrick is an avid traveler, marathoner and & Ironman triathlete.
Denver Nguyen
Chief Financial Officer
Denver is an innovative and diligent leader that empowers change-makers and organizations to cultivate big ideas and execute them in a tactical way. He sharpened his skills at two of the largest corporations in the world (Shell and Amazon) while working on some of the most challenging issues in business. He believes in amplifying the positive impact conscious entrepreneurs make through sharing regenerative and economically-viable practices to create a symbiotic world for all.
Denver received his B.S. in Finance from the University of Colorado and his MBA from University of Texas, where he obtained certificates in Entrepreneurship and Marketing. He loves to be active and outdoors so you'll often find him golfing, snowboarding, or scuba diving.
Laurie Kuhn
VP of Operations & Marketing
Laurie has built her career on identifying disruptive opportunities to address unmet market needs and making transformation happen. Laurie was Cofounder and COO of Flyreel, an artificial intelligence insurtech funded by Google’s Gradient Ventures. She brought 20+ years of experience in digital innovation to the company, where she led product, marketing, customer success and operations strategies.
Laurie honed her skills in both corporate and startup environments, including digital strategy work for Samsung, Capital One, StarMedia and Barnes & Noble.com, where she helped shape the modern e-commerce and digital marketing playbook. Laurie is an advocate and mentor for women pursuing careers in business and technology.
Chris Hollister
Head of Customer Development
Chris believes learning is the biggest lever to help individuals and organizations unlock their potential. His background is in leading early stage go-to-market teams. He has shaped L&D programs for some of Silicon Valley’s fastest growing startups and multiple Fortune 500 companies. Chris is a self-taught software engineer who was also the lead instructor for Sales Academy in the Bay Area.
Chris holds a Bachelor of Commerce from Saint Mary’s University in Halifax, Nova Scotia as well as coursework at the University of Toronto. Chris resides in San Francisco, California. He is a big baseball fan who enjoys outdoor calisthenics, golfing and consistently reads 50-60 books per year.
Ed Henrich
Advisor
Ed is a startup advisor based in the Bay Area. Most recently, he was VP Product Management & Strategy for Oracle Marketing Cloud. Previously, Ed was Group VP, Global Customer Success & Professional Services and led the Oracle Marketing Cloud’s customer success, professional services, support and training organizations and was responsible for delighting our clients and making their marketing programs successful. In this role he managed a staff of over 1200 people. Prior to being acquired by Oracle, Ed led the Responsys professional services team, where services revenue grew from $5 million to $60 million over seven years, a 42% cumulative annual growth rate. Ed is a pioneer in the online marketing industry. In 1997, he was a member of the founding team at an early SaaS player, Post Communications, acquired by Yesmail, where he served as President from 2003 to 2005. Previously, Ed was a venture capitalist with Internet Capital Group and a consultant at McKinsey and Company. A former Fulbright Scholar to Australia, Ed holds a Ph.D. in Mechanical Engineering and M.S. in Aerospace Engineering from UCLA, and a B.S. in Mechanical Engineering from Drexel University.
Contact Us
We’re excited to explore how Guided can unleash the full potential of your people and your organization. Please fill out this form and we'll get back to you shortly.
